Business Intelligence analyzes online data residing in a data warehouse or data mart to provide historical, current, and predictive views relating to business operations. Most organizations have a wealth of information both structured and unstructured that is available with them. This information can be a strategic asset if properly collated, categorized and analyzed. The insights gained from such an exercise can provide valuable inputs in the tactical decision-making process, and can provide a competitive edge by helping an organization respond proactively to change.

In today's fast changing global business environment, organizations seeking to stay competitive and maximize shareholder value, must turn to BI while making decisions pertaining to organizational planning, marketing, pricing, product development and mergers and acquisitions. BI provides a 360-degree view of the organization and uses Key Performance Indicators (KPI) to assess the present state of affairs and prescribe a course of action.

PVM Innvensys uses a combination of techniques, tools and technologies to provide solutions that support an organization's business and competitive intelligence initiatives - solutions that systematically capture, collate, review, categorize, manage, analyze, publish and archive enterprise business content based on rules defined by the organization or mandated by statutory regulations. Services offered include implementation of data marts and data warehouses, and data acquisition, integration, analysis, cleansing, validation and verification.

Innvensys will create a customizable user interface that is intuitive, logical and easy to navigate and allows access to whatever corporate content is required to do a given job. This interface will be tailored to a user's specific needs and privileges, and will feature a powerful search engine that will provide the user with the information needed, no matter where it resides in the organization's technology silo.

Working behind this intelligent interface would be a fully integrated business system that includes content management, data integration, meta-data management, collaboration, knowledge management and workflow technologies. It will work in tandem with the organization's online systems such as ERP and CRM. A common meta-data repository that runs behind all the content will ensure it can easily be managed and mined for analysis.